In the post-Reaganisam, Jordan was portaryed as a dedicated family man in contrast with the stereotypical image of black masculinity. He successfully escaped the usual pejorative cultural signifier of his race.
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Jordan has been read differently in different cultural context, in New Zealand, the post-communist Poland and U. Dennis Rodman has at least two national fantasy discourses one is the failed black American family and the second is America as an open economic system. His two discourses on one hand affirmed stereotypical view of black Americans and on the other hand affirmed the American Dream that is in the American open society individuals, regardless of race, gender and class, can transcend their ascribed identities and forge new lives for themselves.
His blackness is actually his sign, his badness is the novelty the consumer capitalism needed in order to stimulate desire from the audiences. The contradistinction between Rodman as the ostensible bad body seemed an excellent contrast with the goodness and wholesomeness of Kodak.
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Besides the interesting contrast made by chapters between two very different NBA stars, one of the compelling chapters is on Andre Agassi. In his earlier career, Agassi hardly reached the finals of any major tournaments despite of his obvious talent. He was questioned in many articles for his competitive desire and motivation, he was portrayed as a person who was lazy, with poor work ethic, enjoy fast food and candy. In sum, the perfect representation of the generation X. Be the first to write a review.
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